The Sereno Group Announces Newly Appointed General Manager

Samy Ghachem brings background in luxury marketing to new position for Le Sereno St. Barth’s.

The Sereno Group, owner and operator of Le Sereno St. Barth, Le Sereno Villas and the soon to be unveiled Le Sereno, Lake Como in Italy, is pleased to announce the appointment of Samy Ghachem as the new general manager for Le Sereno St. Barth’s. Ghachem has accumulated more than 19 years of extensive experience in the travel industry with a strong focus in luxury marketing.
“It is with great pleasure that we introduce Samy Ghachem as our new general manager,” says Luis Contreras, owner of Le Sereno. “Recognized for his dedication and commitment, Ghachem demonstrates an unparalleled level of service and professionalism that is perfectly aligned with the values we take such great pride in offering our guests. His proficiency and intellect in the travel sector will bring forth a fresh perspective to the luxury hotel industry and we couldn’t be more delighted to have him on board.”
With his ability to develop and cultivate enduring partnerships throughout the industry, Ghachem brings extensive experience in luxury branding, sales planning, marketing strategy, operations and team management to Le Sereno. His balanced exposure to both the supplier and agency side, as it relates to high-end luxury products and services, brings an exceptionally unique perspective to the organization.
“After sustaining a career in the travel industry for nearly two decades, I am eager to diversify my knowledge and experience in the hospitality sector,” says Samy Ghachem, newly appointed general manager of Le Sereno. “Le Sereno offers guests the utmost luxury and highly acclaimed services and I look forward to offering my insight and unique industry perspective to such a distinguished company.”

The Hotels & Villas Association is pleased to welcome Mr. Ghachem in St-Barth.